There have always been people who have creatively commented on society and popular culture in history with the use of cartoons, satire, parody, or through other ways of creativity expression. The well known examples are Voltaire's "Candide" and Saturday Night Live. In the past television, radio, newspapers, and other medias displayed these commentaries.
With better technology to create material and new media like YouTube and social media, anyone can make and post their parodies or any creative works and it instantly reaches millions of people. This phenomenon, called Going Viral, makes videos, memes, and mashups, popular through sharing on the internet. One example of Going Viral, was the mashup of Disney and Nickelodeon shows with popular rap songs. Both companies are very protective of their properties but allowed people to create these mashup without having force YouTube to take them down (Barnes).
I think Viral post can make people engaged with current events and new topics. While, there is an oversaturation of viral videos on the internet, the ones that are of really great quality, become memorable.
Barnes, Brooks. "Disney Tolerates a Rap Parody of Its Critters. But Why?" The New York Times. The New York Times, 23 Sept. 2007. Web. 28 Oct. 2014.
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